Outdoor Sales & Marketing Professional

Madelyn Johnson
Outdoor Sales & Marketing Professional


I’ve spent over five years in the ski industry, worked as a female raft guide on challenging whitewater, and pushed into the backcountry, building resilience, leadership, and a deep love for the outdoor adventure industry. Alongside guiding and outdoor leadership, I’ve built a strong career in sales and marketing, specializing in campaign development, rebranding projects, and digital engagement.
Sales & Customer Service – building strong client relationships, resolving concerns with professionalism, and driving repeat business.
Marketing & Branding – campaign development, social media strategy, rebranding projects, and digital engagement.
Leadership & Teamwork – supervising operations, training new employees, and leading organizational roles in Chi Omega.
Outdoor & Adventure Expertise – raft guiding, ski retail management, and adaptive ski instruction.
Technical Tools – Microsoft Excel & Office Suite, Canva, Adobe Creative Suite.
Certifications – CPR, Swift Water Technician, Flood Water Technician.
Soft Skills – time management, clear communication, problem solving, and adaptability.

