Madelyn Johnson

Outdoor Sales & Marketing Professional


Adventurer, traveler, and marketer, discover the story behind the journey


Outdoor Sales & Marketing Professional | A Passion for Adventure & Storytelling

I’ve spent over five years in the ski industry, worked as a female raft guide on challenging whitewater, and pushed into the backcountry, building resilience, leadership, and a deep love for the outdoor adventure industry. Alongside guiding and outdoor leadership, I’ve built a strong career in sales and marketing, specializing in campaign development, rebranding projects, and digital engagement.


Skills

Sales & Customer Service – building strong client relationships, resolving concerns with professionalism, and driving repeat business.

Marketing & Branding – campaign development, social media strategy, rebranding projects, and digital engagement.

Leadership & Teamwork – supervising operations, training new employees, and leading organizational roles in Chi Omega.

Outdoor & Adventure Expertise – raft guiding, ski retail management, and adaptive ski instruction.

Technical Tools – Microsoft Excel & Office Suite, Canva, Adobe Creative Suite.

Certifications – CPR, Swift Water Technician, Flood Water Technician.

Soft Skills – time management, clear communication, problem solving, and adaptability.


Travel, adventure, and a film camera, my favorite trio!


Community & Leadership